The right to own your own business is one of our most remarkable freedoms that we possess. Throughout the history of the free enterprise system the “small business” has transported more men and women to financial independence than any other option.
The obvious reason for this unequaled success record is that business ownership has extraordinary power; but not everyone discovers how to tap into this life-altering power.
In my 40 plus years of business experience and financial consulting I have interacted with hundreds of business owners. The ones who had a real passion for their work were by far the most successful.
I have observed two distinct motivations that lead to business success. I refer to them as your two “WHYS”. The first why is “why do you want to own your own business?” The second “why” is “why did you choose the business you now own?”
Most people in the home business industry are reasonably passionate about the first why, but rarely are they passionate about the second why. This is one of the major reasons for the high failure rate in the industry.
It isn’t enough to be passionate about wanting to be your own boss….or, that you want to be able to work from home so you can home-school your children. Those types of motivations are excellent starting points, but what if to achieve those highly desirable goals, you get into a business that you aren’t equally passionate about?
Do you know the single biggest reason that men and women fail with their home businesses? It is almost always because they are unwilling to share it with others. They have serious doubts about the value of what they have to offer to others. So, naturally, they have this constant feeling that folks will think they are just trying to make money off of them. They would NEVER have that feeling if they were passionate about the value of their opportunity.
There are several different factors that work together to produce our “attitude” about our business. If we have doubts about the value of our products, or concerns about the stability of the company we represent, or any other reasonable concern, then we WILL NOT BE PASSIONATE about sharing our business or our products. Consequently, we are DONE!
If either of your two “whys” is weak you have very little chance for success. However, common sense says that if your first why is weak then you won’t really care, but you didn’t PASSIONATELY want to own a business in the first place.
The real problem is what to do when you are passionate about owning a business, but you have doubts about your current business. I can NOT emphasize this point enough. YOU MUST FIND A COMPANY WHERE THE DROP OUT RATE IS VERY LOW.
When you find a company where normal, everyday men and women are happy, and sticking with the business on a long term basis you have probably found a business opportunity you can be passionate about.
If you know that you are bringing folks into a business that they will very likely enjoy, that will have an amazing impact on your willingness to enthusiastically share your opportunity with others. Until you have found such a business you are wasting your time and money. It is the very reason too many folks are unwilling to share their chosen business with the people they care the most about.
