The process of building a strong and enduring team of network marketers has two major components. The frist one is “recruiting” new team members and the second one is “retaining” team members. This post deals with recruiting new team members.
I use a well-refined, yet simple non-selling process for recruiting new team members. In this post and future posts I will cover various aspects of my methods in some detail. My recruiting process breaks down like this: Prospecting, the First Invitation and the Second Invitation.
Prospecting is merely the process of acquiring the names and contact information of potential new team members. In future posts I will share some of my favorite ways to acquire the names of ideal prospects. However, today I want to address the single biggest problem that we all encounter when it comes to recruiting new team members.
WE NEVER GET OUT OF THE
PROSPECTING MODE!
Most of us have names of prospects that we could reach out to, but I discovered that I had rather just keep searching for more names rather than contact the ones I already have. I would kid myself that I was looking for better prospects, when all I was really doing was just avoiding what really needed to be done.
My network marketing experiences span more than 40 years, and because of my strong dislike for approaching prospects for the first time, I had to develop a few techniques and tricks. One of my favorites I call, “The Power of One”.
Try this technique – on every day that you plan to work on your business, ask yourself this question:
“If my life depended on me recruiting 1 person today, and if I could only reach out to one prospect, who would I contact?”
As much as I despise contacting prospects, I have used this approach to recruit 50 to 75 total strangers a month on multiple occasions. It works because it forces me to focus on the only thing that will actually create an income. Any one can create a massive list of prospects in 50 different ways. However, until we actually contact them we are just wasting our time “playing business”.
If when I contact that “one prospect” that I feel gives me the best chance for recruiting one new team member today, and they ask me to contact them next week because they are going on vacation….. or, if they tell me they are not interested, the minute I hang up the phone, I just ask myself “The Question” again, just as if that call had never happened.
Suppose, when you ask yourself the question, your answer is “John Jones”. Take a blank piece of paper and write John Jones at the top of the page, then begin writing the reason or reasons you felt John Jones was your best chance to recruit someone, if your life was on the line.
Next, write down anything and everything you know about John that could possibly help you. When you finish that simple exercise, you will call John with a much higher level of confidence. Plus, you will easily make John feel that he is special to you, as opposed to feeling like he is just the next person on your list.
There are numerous other reasons that “The Power of One” is highly effective, but this is a blog – not a book. Hopefully, you will put The Power of One to work in your business.
